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Hi, I'm Misato

Senior service designer and hobbiest knitter.

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How do I work?

I specialise in international user research that uncovers core challenges, driving meaningful solutions for both users and businesses.

Having lived and worked internationally, I am skilled in navigating the nuances of cultural diversity and enhancing user experiences across various contexts and backgrounds.

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My work in both boutique agencies and global corporations has strengthened my flexibility to adapt research strategies and methods, delivering high-value insights for both users and businesses.​​

I interview UX practitioners and write articles about User Research and Service Design.

I sometimes send newsletters
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